Joe Sugarman, a legendary copywriter, revolutionized the world of marketing with his innovative techniques and creative copywriting. His book, “The Adweek Copywriting Handbook,” holds a treasure trove of 25 psychological triggers that he skillfully employed to entice and persuade consumers to make buying decisions. As an entrepreneur and digital marketing expert, understanding these triggers and how Sugarman wielded them can significantly enhance your marketing efforts and boost conversion rates. Let’s delve into each psychological trigger and uncover the wisdom behind Sugarman’s iconic copywriting. Read more
Top 10 Digital Marketing Tactics for Homestay Businesses
Running a successful homestay business requires more than just providing a cosy place for guests. In today’s digital age, effective marketing tactics are crucial for attracting potential customers and standing out from the competition. As the CEO of Goleads.pro with a decade of experience in the software industry, I have witnessed the power of digital marketing firsthand. In this blog, I will share the top 10 digital marketing tactics specifically tailored for homestay businesses, helping you boost your online presence and maximize bookings. Read more
Gen Z and their impact on Sales and Marketing
As the business landscape continues to evolve, it is essential for sales and marketing professionals to understand and adapt to the preferences and behaviours of the newest consumer generation: Gen Z. In this blog post, Suman Sarkar, owner and CEO of Goleads.pro with a decade of experience in sales and marketing and lead generation for USA, UK, Australia, and Indian clients, explores the significant impact of Gen Z on sales and marketing strategies. Let’s delve into the key insights and actionable strategies to engage and capture this influential demographic’s attention effectively. Read more
A Guide to Sales Leads for Small to Medium-Scale Businesses
Are you looking to supercharge your business growth and boost sales? As a small to medium-scale business owner, you understand the importance of generating quality sales leads. With the advent of digital marketing, there are numerous strategies at your disposal to drive targeted traffic and convert them into valuable customers. In this blog, we will explore the power of SEO, SMO, SMM, and guerrilla marketing techniques to help your business thrive. I’m Suman Sarkar, owner and CEO of Goleads.pro, with a decade of experience in the software and marketing industry, serving clients in the USA, UK, Australia, and India. Let’s dive in and uncover the secrets to generating sales leads! Read more
Why Netflix Embraced Microservices: The Power of Scalability and Agility
Why Netflix Chose Microservices over Monolithic Services| goleads.pro
Netflix, the leading global streaming platform, has revolutionized the way we consume entertainment. Behind its seamless user experience and unparalleled scalability lies a strategic decision to adopt microservices architecture. In this article, we will explore why Netflix made the bold move to embrace microservices over traditional monolithic services. By leveraging the power of scalability and agility, Netflix has transformed its software development practices and paved the way for its remarkable success. Read more
5 Steps to Picking the Right Digital Marketing Agency for Your Business
Is your marketing strategy looking a little lackluster or not driving the results you are looking for? While you may not need to scrap your entire marketing strategy, it’s likely time for a refresh. Here are five quick tips to refresh your existing marketing strategy.