"Image: Illustration of 25 Psychological Triggers - Insights from Joe Sugarman's Copywriting to Boost Sales."
25 Psychological Triggers That Get People to Buy

Joe Sugarman, a legendary copywriter, revolutionized the world of marketing with his innovative techniques and creative copywriting. His book, “The Adweek Copywriting Handbook,” holds a treasure trove of 25 psychological triggers that he skillfully employed to entice and persuade consumers to make buying decisions. As an entrepreneur and digital marketing expert, understanding these triggers and how Sugarman wielded them can significantly enhance your marketing efforts and boost conversion rates. Let’s delve into each psychological trigger and uncover the wisdom behind Sugarman’s iconic copywriting. Read more

Arrow sign pointing horizontally representing Sales Leads via digital marketing.
A Guide to Sales Leads for Small to Medium-Scale Businesses

Are you looking to supercharge your business growth and boost sales? As a small to medium-scale business owner, you understand the importance of generating quality sales leads. With the advent of digital marketing, there are numerous strategies at your disposal to drive targeted traffic and convert them into valuable customers. In this blog, we will explore the power of SEO, SMO, SMM, and guerrilla marketing techniques to help your business thrive. I’m Suman Sarkar, owner and CEO of Goleads.pro, with a decade of experience in the software and marketing industry, serving clients in the USA, UK, Australia, and India. Let’s dive in and uncover the secrets to generating sales leads! Read more